DACH6 min
Hiring your first German SDR
Why the profile that works in London stalls in Munich — and the calibration that fixes it.
ReadInsights
Commercial thinking.
What we learn building revenue teams across Europe, written for founders and CROs.
Market entry8 min
Winning France
Relationship-led enterprise selling, Paris ecosystems, and the hiring order that compounds.
ReadTeam design7 min
Building multilingual sales teams
Pod structure, territory logic and the language coverage that actually moves revenue.
ReadTalent5 min
The anatomy of a world-class AE
Six signals that predict quota attainment better than logos on a CV.
ReadScaling6 min
Series A hiring mistakes
Hiring ahead of a repeatable motion is the most expensive mistake post-raise.
ReadPlaybook9 min
Commercial hiring playbooks
The operating cadence we run with CROs from kickoff to a ramped in-market team.
ReadIn the works
Tools for commercial leaders.
In development
International Hiring Readiness Quiz
Score your readiness to enter a new market across team, motion and comp.
In development
Salary Benchmark Calculator
Live OTE benchmarks for SDRs, AEs and GTM leaders across seven markets.
Coming soon
Market Entry Guides
Country-by-country commercial briefs on buyers, cycles and talent depth.
Coming soon
Commercial Hiring Playbooks
Structured interview scorecards and calibration frameworks you can run.